African American / BLACK BOOK Black Business Directory for the East Bay Area 1st
THE BLACK BOOK: A Black Business Directory for the East Bay Area, Power Through Achievement. Author: [African American] [California] Title: THE BLACK BOOK: A Black Business Directory for the East Bay Area, Power Through Achievement Publication: Berkeley, California: Lenlo Associates, 1970 Edition: First Edition. With photographic illustrations and period advertisements. Light ink checkmarks next to a few of the businesses, with some light wear to the covers; otherwise very good.
More than 1,000 black-owned and operated businesses are listed in the directory, which covers Oakland, Berkeley, Richmond, Alameda, and San Leandro. There are also multiple pages listing religious and social organizations. A form at the back of the booklet allowed business owners to be added to subsequent directories. In this example, a few businesses not listed have been handwritten in.
Advertising in the directory ranged from contractors and grocers to liquor stores, churches, and real estate brokers. According to news reports, this first-of-its-kind directory was sponsored by the National Association of Negro Business and Professional Women's Club East Bay Club. The information in the directory was assembled by members of the club and issued in a loose-leaf directory that was a forerunner to this booklet.The publishers intended to issue updates twice yearly; however, no information could be found about subsequent publications. Established in 1981, Johnson Rare Books & Archives offers a wide array of materials from fine first editions to holographic letters, vernacular photography, archives, and other cultural resources. Our bricks and mortar location in downtown Covina, The Book Shop, is located about 20 miles east of Los Angeles. The shop is open six days a week and houses an inventory of some 30,000 titles, ranging from the general second-hand to the truly antiquarian. As proud members of the Antiquarian Booksellers' Association of America (ABAA), we uphold our association's code of ethics.
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